{"id":207,"date":"2022-07-24T10:03:04","date_gmt":"2022-07-24T10:03:04","guid":{"rendered":"https:\/\/www.athenastudio.co\/themes\/naxos-wp\/cart\/"},"modified":"2024-07-26T11:01:52","modified_gmt":"2024-07-26T09:01:52","slug":"identidadcorporativa","status":"publish","type":"page","link":"https:\/\/cornflow.com\/en\/identidadcorporativa\/","title":{"rendered":"Brand Identity Guide"},"content":{"rendered":"
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Here you will find the elements that constitute Cornflow's visual identity and their proper application to ensure consistency in our brand's communication and public dissemination standards.<\/span><\/p>\n

Constitutive elements include the logo, the brand's color applications, and the use of typography.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Introduction<\/b>:<\/span><\/span><\/h4>\n

Our corporate image is crucial to us as it represents our identity and our way of communicating with both internal and external audiences. Through these elements, we aim to reflect what Cornflow stands for: quality, excellence, and innovation.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Logo<\/b>:<\/span><\/span><\/h4>\n

Below, we present the primary versions of our logo. The first is our main logo, which must be used exactly as shown and should not be altered in any way.\u00a0<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Figure 1. Logo Cornflow<\/span><\/i><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Another accepted form of our corporate identity as the main logo is the following isotype:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Figure 2. Isotype Cornflow<\/span><\/i><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Minimum sizes<\/b><\/span><\/h4>\n

The minimum reduction size is the smallest version to which the corporate identifier (in this case, the logo) can be scaled down without losing quality and ensuring legibility across all media.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Figure 3. Minimum size (The measurements indicated on this page are not actual sizes; they are solely illustrative of the minimum dimensions each element should have).<\/span><\/i><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Logo Variations on Different Backgrounds<\/b><\/span><\/h4>\n
On corporate color backgrounds<\/b><\/span><\/h5>\n

The variations on corporate color backgrounds are designed to maintain harmony while preserving the contrast and visibility of the brand. The primary usage options are shown in the versions outlined in this image.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Figure 4. Cornflow logo on corporate color backgrounds\u200b<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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On dark backgrounds<\/strong><\/span><\/h5>\n

Below, we include a series of special combinations for instances when our brand cannot be placed on our primary colors or when it needs to be printed on black or gray backgrounds.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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Figure 5. Logo on dark background<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Figure 6. Isotype on dark background.<\/em><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Incorrect Uses<\/span><\/h6>\n

As a general rule, any use other than those specified above is considered an incorrect use.<\/span><\/p>\n

In any case, we include below some examples of incorrect uses of our logo:<\/span><\/p>\n